5 ELEMENTOS ESSENCIAIS PARA RTB (REAL-TIME BIDDING)

5 elementos essenciais para RTB (Real-Time Bidding)

Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks,

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